PIONEER WOODlogo + business cards
Client: Pioneer Wood Patina | Role: Design, Art Direction | Agency: Classic Ink Creative
Pioneer Wood Patina is a powder concentrate that gives wood a barnwood-style treatment, without the large price tag. The concentrate has a lifetime warranty ensuring the wood will never need to be re-treated. The client came to us in need of some logo and branding materials to start selling his product.
- simple vintage craftsman aesthetic
- wood textures tied in
- the final logo is type-based with wood grain elements showing through
- contemporary style paired with a more classic, traditional typeface style reminiscent of News Gothic & Helvetica times